New Duivendrecht was founded by Frederik Roijé and Victor le Noble. Both are designers as well as entrepreneurs.

Frederik is Art Director of New Duivendrecht. He graduated from the famous Design Academy in Eindhoven. Shortly after graduating he started his studio in Duivendrecht. Frederik has succesfully designed numerous products for clients and created his own collection.

Victor is General Director of New Duivendrecht. He studied Industrial Design Engineering at the University of Technology in Delft. After graduating he worked as interior and product designer. In 2004 he also founded design platform Tuttobene, a foundation which supports young talented designers who focus on sustainable design.